At dk77, the privacy of every player is a genuine operational priority — not a legal formality. This Privacy Policy explains precisely what personal data dk77 collects from Pakistani users, how it is used, with whom it may be shared, and the rights you hold over your own information. Please read this document carefully before using the dk77 Platform.
These cards summarise dk77's core data protection principles. They supplement — and do not replace — the full Privacy Policy document below.
dk77 collects only the personal data required to deliver the Platform's services — account management, payment processing, KYC compliance, and responsible gaming enforcement. Data is not collected speculatively or retained beyond its stated purpose.
Personal data stored by dk77 is protected using 256-bit SSL encryption in transit and AES-256 encryption at rest. Access to player data is restricted to authorised personnel with a verified operational need. Security audits are conducted regularly.
dk77 does not sell, lease, or trade your personal data to third parties for their independent marketing or commercial purposes. Data sharing occurs only where operationally necessary for service delivery, or where legally required by a competent authority.
Your rights to access, correct, restrict, and in certain circumstances delete your personal data are actionable rights, not policy language. Submit a request to [email protected] and dk77 will respond within 30 days. Regulatory retention obligations may limit deletion in specific cases.
dk77 does not retain personal data indefinitely. Account data is retained for 5 years post-closure for regulatory compliance. Transaction records are retained for 7 years for anti-money laundering obligations. Marketing consent data is deleted promptly upon withdrawal of consent.
In the event of a data breach that poses a risk to your rights, dk77 will notify affected players promptly and report the incident to the relevant supervisory authority within the timeframes required by applicable data protection law. You will not be left uninformed.
1.1 For the purposes of this Privacy Policy, the data controller responsible for your personal data is dk77 and its operating entity, which operates the online casino, sportsbook, lottery, and associated account services accessible at the domain dk77.bid (the "Platform").
1.2 dk77 determines the purposes and means of processing your personal data collected through the Platform. Contact details for data-related enquiries are set out in Section 16 of this Policy.
1.3 References to "dk77", "we", "us", and "our" in this Policy refer to the operating entity of the dk77 Platform. References to "you", "your", and "player" refer to any individual who accesses or registers on the Platform.
2.1 This Privacy Policy applies to all personal data collected, processed, stored, or disclosed by dk77 in connection with your use of the Platform, including the dk77 casino, sports betting section, lottery, account registration, customer support interactions, and marketing communications.
2.2 This Policy applies to all players and visitors based in Pakistan and in all other jurisdictions from which the Platform is accessed. Pakistani players accessing dk77 from Karachi, Lahore, Islamabad, Faisalabad, Rawalpindi, or anywhere else in the country are covered by this Policy equally.
2.3 This Policy should be read alongside the dk77 Terms & Conditions and Responsible Gaming Policy, both of which contain additional provisions relevant to your account and the data associated with it.
2.4 By accessing the Platform or creating a dk77 account, you acknowledge that you have read and understood this Privacy Policy and consent to the data practices described herein.
3.1 dk77 collects personal data in the following categories, depending on your interaction with the Platform:
| Data Category | Specific Data Points | Required? |
|---|---|---|
| Identity Data | Full legal name, date of birth, CNIC number, passport number (for KYC verification) | Required |
| Contact Data | Pakistani mobile number (primary), email address (optional) | Required |
| Account Data | Username, password (hashed — never stored in plaintext), account preferences, responsible gaming settings | Required |
| Financial Data | JazzCash/EasyPaisa wallet references, bank account details (last 4 digits only), deposit and withdrawal history, balance records | Required |
| Transaction Data | Bet history, game session records, win/loss records, bonus usage history, transaction IDs | Required |
| Technical Data | IP address, device type, operating system, browser type, session duration, login timestamps | Automatic |
| Communication Data | Support chat transcripts, email correspondence, SMS records related to OTP and account alerts | When Used |
| Marketing Data | Promotional opt-in preferences, campaign response records, bonus claim history | Optional |
3.2 dk77 does not collect special categories of personal data (such as health data, racial or ethnic origin, political opinions, or biometric data) unless specifically required by regulatory authorities for identity verification purposes, and only with your explicit consent where applicable.
3.3 Passwords are stored using industry-standard one-way cryptographic hashing. dk77 staff cannot view or retrieve your password in plaintext at any time.
4.1 Directly From You. The majority of personal data dk77 holds is provided directly by you during:
4.2 Automatically. When you access the dk77 Platform, certain technical data is collected automatically through standard web technologies, including your IP address, device identifiers, browser characteristics, and session activity. This data is collected to maintain Platform security and improve service delivery.
4.3 From Third Parties. In limited circumstances, dk77 may receive data from third parties, including:
Note: dk77 does not purchase personal data from data brokers, marketing lists, or third-party data aggregators for the purpose of targeting Pakistani users with promotional communications.
5.1 dk77 processes your personal data for the following defined purposes:
| Purpose | Description |
|---|---|
| Account Management | Creating, maintaining, and securing your dk77 account; processing login authentication including OTP verification. |
| Service Delivery | Operating the casino, sportsbook, lottery, and all Platform products; settling bets and crediting winnings to your balance. |
| Payment Processing | Processing PKR deposits via JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, and SadaPay; processing withdrawal requests to your registered payment method. |
| Identity Verification (KYC) | Confirming your identity and age (21+ requirement) in compliance with international gaming licensing standards and anti-money laundering obligations. |
| Regulatory Compliance | Complying with applicable anti-money laundering laws, responsible gaming regulations, and licensing authority requirements. |
| Fraud Prevention & Security | Detecting and preventing fraudulent account activity, bonus abuse, money laundering attempts, and unauthorised access. |
| Responsible Gaming | Enforcing deposit limits, loss limits, cooling-off periods, and self-exclusion instructions set by you or by the responsible gaming team. |
| Customer Support | Responding to your support enquiries, resolving disputes, and maintaining communication records for quality assurance. |
| Marketing (Consent-Based) | Sending promotional offers, bonus notifications, and PSL season betting promotions via SMS where you have opted in. You may withdraw consent at any time. |
| Platform Improvement | Analysing aggregated and anonymised usage patterns to improve Platform performance, game selection, and user experience for Pakistani players. |
6.1 dk77 processes your personal data under the following legal bases, in accordance with internationally recognised data protection principles:
6.2 Where dk77 relies on legitimate interests as a legal basis, we have conducted a balancing test to confirm that our legitimate interests are not outweighed by your fundamental rights and freedoms. Documentation of this assessment is available upon written request.
7.1 dk77 does not sell your personal data. Data sharing is limited to the following categories of recipients, each bound by data protection obligations consistent with this Policy:
7.2 All third parties with whom dk77 shares personal data are required to implement appropriate technical and organisational security measures and to process data only for the specified purpose and in accordance with dk77's instructions.
No Third-Party Marketing Sharing: dk77 does not share your personal data with third-party advertisers, marketing agencies, or data brokers for their own commercial purposes. Any promotional communications you receive will originate solely from dk77.
8.1 As an international online platform, certain processing of your personal data may involve transfer to servers or third-party service providers located outside Pakistan. dk77 ensures that any such international transfer is conducted with appropriate safeguards in place.
8.2 Where personal data is transferred internationally, dk77 relies on one or more of the following safeguards:
8.3 You may request information about the specific safeguards applicable to any international transfer of your personal data by contacting the dk77 Data Protection Officer at the address in Section 16.
9.1 dk77 retains your personal data only for as long as necessary to fulfil the stated purpose and to comply with legal obligations. The following retention schedules apply:
| Data Type | Retention Period | Basis |
|---|---|---|
| Account & Identity Data | 5 years from account closure | Licensing obligation |
| Transaction & Financial Records | 7 years from transaction date | Anti-money laundering law |
| KYC Documents | 5 years from account closure | Regulatory requirement |
| Support Communications | 3 years from last interaction | Legitimate interest / dispute resolution |
| Marketing Consent Records | Until consent is withdrawn + 1 year | Legal compliance |
| Technical / Log Data | 12 months from collection | Security monitoring |
| Self-Exclusion Records | Duration of exclusion + 5 years | Responsible gaming obligation |
9.2 Upon expiry of the applicable retention period, personal data is securely deleted or anonymised so that it can no longer be attributed to any individual. Anonymised, aggregated data may be retained indefinitely for statistical and Platform improvement purposes.
10.1 dk77 uses cookies and similar tracking technologies to operate the Platform, maintain your session, and understand how the Platform is used. The following categories of cookies are used:
10.2 You can manage cookie preferences through your browser settings. Note that disabling essential or security cookies may prevent you from accessing certain Platform features or may compromise the security of your account.
10.3 dk77 does not use cookies to track your browsing behaviour across third-party websites not operated by dk77.
11.1 Subject to applicable law and regulatory retention obligations, you have the following rights in relation to your personal data held by dk77:
Request a copy of the personal data dk77 holds about you, including the categories collected, purposes of processing, and the retention period applied.
Request correction of inaccurate or incomplete personal data held by dk77. For account details, many corrections can be made directly through your Account Settings page.
Request deletion of your personal data where it is no longer necessary for the purpose collected, subject to dk77's legal obligations to retain certain records for regulatory compliance.
Request that dk77 restrict the processing of your personal data in certain circumstances — for example, where you contest its accuracy while dk77 conducts a verification review.
Request a machine-readable copy of your personal data provided to dk77 on the basis of contract or consent, for transfer to another service provider where technically feasible.
Object to processing of your personal data carried out on the basis of dk77's legitimate interests. You may also object to direct marketing processing at any time, without needing to provide a reason.
11.2 To exercise any of the rights above, contact dk77's Data Protection Officer at [email protected] with the subject line "Data Rights Request". Include your registered mobile number for identity verification purposes. dk77 will respond within 30 calendar days.
11.3 Where dk77 is unable to fulfil a data rights request — for example because legal retention obligations apply — we will explain the basis for that limitation in our response.
12.1 The dk77 Platform is strictly restricted to individuals aged 21 years and above. dk77 does not knowingly collect personal data from individuals under the age of 21. If dk77 becomes aware that it has collected personal data from a person under 21, that data will be deleted immediately and the account closed.
12.2 Age verification is conducted as part of the KYC process. If age cannot be confirmed to dk77's satisfaction, access to the Platform and withdrawal of funds will be suspended pending satisfactory verification.
12.3 Parents and guardians who believe their child under 21 may have accessed dk77 should contact [email protected] immediately. dk77 will investigate and take appropriate action, including closure of the account and return of deposited funds.
12.4 dk77 supports the use of parental control and filtering software on shared family devices to prevent underage access to online gambling platforms.
13.1 dk77 implements technical and organisational security measures appropriate to the nature of the personal data processed. These measures include:
13.2 Notwithstanding these measures, no system is entirely immune to security incidents. You are encouraged to use a strong, unique password for your dk77 account and to enable two-factor authentication to reduce the risk of unauthorised access.
13.3 In the event of a security breach that poses a material risk to your personal data, dk77 will notify affected players without undue delay and will take immediate remedial action to contain the incident.
14.1 The dk77 Platform may display references to third-party services or content for contextual purposes. dk77 does not control third-party websites and is not responsible for their privacy practices. This Policy applies solely to data processed by dk77 through the dk77.bid Platform.
14.2 Game software embedded within the dk77 Platform is provided by licensed third-party studios. These studios may collect limited technical data necessary to operate their games (such as session identifiers and bet amounts) in accordance with their own privacy policies and dk77's data processing agreements with them.
14.3 Payment processors — including JazzCash, EasyPaisa, and banking partners — operate under their own privacy policies when handling your payment transactions. dk77 receives only the transaction confirmation data necessary to credit your account and does not have access to your full payment account credentials.
15.1 dk77 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, applicable laws, or the services we offer. We will update the "Last Updated" date at the top of this Policy whenever amendments are made.
15.2 For material changes — those that significantly affect your rights or how your data is used — dk77 will provide at least 14 days' notice to registered players via their registered mobile number before the changes take effect.
15.3 Your continued use of the dk77 Platform following notification of an amended Privacy Policy constitutes acceptance of the revised terms. If you do not accept the revised Policy, you must cease using the Platform and may request account closure and data deletion in accordance with Section 11.
15.4 Previous versions of this Privacy Policy are available upon written request to the Data Protection Officer.
16.1 For all privacy-related enquiries, data rights requests, or concerns about dk77's data practices, please contact the dk77 Data Protection Officer using the details below. All correspondence should be in English.
Data Protection Officer — dk77
Email: [email protected]
Subject Line: Please mark all data-related requests with "Privacy Request" or "Data Rights Request" in the subject line for priority routing.
Response Time: dk77 will acknowledge your request within 5 business days and respond fully within 30 calendar days.
16.2 Support hours for privacy enquiries align with dk77's general support hours: 10:00 AM to 2:00 AM Pakistan Standard Time (PST), 7 days per week.
16.3 If you are not satisfied with dk77's handling of a privacy concern or data rights request, you may escalate the matter to the relevant data protection supervisory authority or to dk77's gaming licence authority, which exercises oversight over dk77's data handling in the context of the gaming operation.
Security Reminder: When contacting dk77 about data rights, use the mobile number registered on your account to assist with identity verification. dk77 may request verification before processing data access or deletion requests to prevent fraudulent access to another player's data.
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